As a blogger or an aspiring blogger, you have heard how Pinterest can be a game-changer for your blog. There are gurus out there telling you how awesome Pinterest is but don’t show you how to actually achieve blogging success with the power of this fantastic platform. Well, I got you! Let’s go step by step. If you also have a podcast and want to know how to market it on Pinterest then read this blog post.
Related: Pinterest Marketing for Podcasts
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How Pinterest Traffic Works for Your Blog
When you create a blog, you want people to see your content right? The problem is that Google SEO takes more than 1 year to recognize your blog. So, before that one year focus on using Pinterest to get that traffic you need. I had a blog when I was in college and the biggest reason it failed was that I didn’t use Pinterest. I don’t want you to make that mistake. That’s why before you even start you need to know how Pinterest traffic really works.
Pinterest is the one place where people can get and save ideas. They get inspired by Pinterest for future projects. It is a visual search engine. What this means is like Google, if you search for a topic Pinterest shows visual results that redirect you to a certain website. So, with this in mind as a blogger before you even start a Pinterest Business Account, I advise that you have at least five blog posts published. Why? It’s simple actually, we need to grow your account in a way that lets Pinterest know what you are about from the beginning. With one blog post, you have at least three pins. All those pins will direct your audience to your blog.
I will be honest with you the main reason I encourage you to use Pinterest is that I am a firm believer in working smart and letting algorithms work for you. Pinterest unlike Google( I’m sorry we’re still besties), will get you traffic within 3 months. Only if used strategically. Let’s not even go there I could talk Pinterest strategy for hours 😂.
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Steps to Get Started With Pinterest Marketing for Bloggers
Step 1: Content Creation for Your Blog
Now, before you start growing your Pinterest account, make sure that you have blog content. I would recommend that you have at least 5 blog posts published. Why? For a couple reasons actually. First, with the recent Pinterest algorithm changes, the platform wants you to publish fresh pins.
Fresh pins simply explained means that you use a Pinterest image you have not used before. I know my Instagram community always ask what entails a Pinterest image. Some think it’s just the background image. I mean they are partially right😎. A Pinterest image is is the whole image that you see… not just the background image on a pin design. It’s a combination of all of the elements of the pin: background, logo, colors, fonts, etc. With that in mind, if you take a pin with the same background image and change the placement, fonts and interchange the colors, that could be considered a fresh pin.
Secondly, I believe in working smarter always. With that said, one blog post can be turned into various pieces of content. It gets a point in a blogger’s life where they have to repurpose their content. As a new blogger you might think you will always be motivated but here comes the tough love. It gets a point where you will experience content creation burnout and that’s totally okay. I know I have experienced it.
How To Convert One Blog Post Into 10 Pieces of Content
- Video version: Create a video version of your blog. There are some people who don’t like reading and will prefer watching the video version of the blog post. I know this seems so daunting and overwhelming especially for my fellow shy intoverts out there who don’t like being on camera. I have a solution for you. Create slides for your blog post and use a movie software like Wndows movie maker, or iMovie to turn your slides into a video with voice over.
- Freebie from your blog content: With freebies, make sure you create quality for your audience. In addition to creating a video from your content, create a PDF document with quality images inside. I personally use free stock images from Ivory Mix for quality free stock images. Don’t forget to promote your freebie in your blog post.
- Create an audio version: I know not all of us want to create a podcast. You can create an audio version of blog post by reading it aloud as you record yourself on your mobile device. You can use a simple app like Anchor FM which is free to use.
- Email newsletter sequence: From your blog post, you can create an automation for your email list. I love automations because you get to schedule out your emails and build a relationship with your audience while giving them value at the same time 😁. I easily do this using Mailerlite and unlike other email marketing platforms, even with a free account, you can create automations for your audience.
- Pinterest Content: With one blog post, I can create at least 5 fresh Pinterest Pins, 2 video pins and one idea pin. This is why I insist you have some blog content before getting started with Pinterest because we need to show the Pinterest algorithm what your website and account is about so that you can get targeted organic traffic with 3 months.
- Instagram Content: I have learned that if you want to see success with Instagram, You have to try and use all the features. So that is what we will do. Take that one blog post and divide into an Instagram reel, Instagram carousel and also talk about the topic further in your Instagram story and add it to your highlights. Do an Instagram Live and teach a few pointers from your content and also answer some questions that your audience has.
- Facebook Content: A lot of people use Facebook and you can get your content to your potential audience. Personally, it’s not my favorite so honestly you won’t find me using the app. Over the years, Facebook has growth so much. Extract a paragraph from your blog post and turn it into a facebook post. Don’t forget to add images to encourage sharing of your content. Do Facebook lives for your content and share your blog post to facebook groups if the admin of the group allows it. Gotta be respectful.
Step 2: Create a Pinterest Business Account
The next step is creating a Pinterest Business account solely dedicated to your blog. You can convert your personal account into a Business account but and this is controversial I don’t think you should do it. Hear me out, I know it’s tempting to just convert because you probably have a lot of followers and your boards are established. But, your personal account probably has boards on food, puppies, DIY or fashion and you want to be a financial blogger. For one, that confuses the Pinterest algorithm and we want the Pinterest algorithm to understand your account so you can get more targeted organic traffic.
The other reason I think you should not convert is that if we are being real, your new followers won’t care about your personal stuff. Like I always say, Pinners absolutely don’t care about you but care about the content you give them and whether it’s helpful to them. I know it sounds harsh but here we deal in no- fluff and knowing this helps you become a Pinterest marketing queen or king( we don’t discriminate here).
You may be asking how does this help me? With this little tip in mind, you know to only focus on your blog content. I know some of my clients have a personal brand what we do is 20% of their content is about them that goes to only two boards but that content still provides value to their audience. For example one of my clients, Elsa, she is known as the face of her business blog and 80% of her content is about that but 20% of her content is personal but with value. As a blogger you have to make sure that it’s not all about you but about your audience.
Step 3: Let’s Create Pinterest Boards
We use Pinterest Boards to organize your Pinterest Pins. I love using analogies to explain a lot of things 🤣 so let’s explain boards with an analogy. Think of your Pinterest boards as folders that house your documents( Pinterest pins) and that is why they need to relevant.
As a beginner account, I recommend that you start with 5 to 10 Pinterest boards that cover your blog categories. You can add others later as your blog grows. Make sure that your board name has a searchable name. For example, if you are a food blogger “Breakfast smoothies” is a good board name and it’s something people will actually search for.
This is because Pinterest is a visual search engine and Pinterest reads all the information in your board and pushes them to your potential audience. Next, add a board description that basically describes what your board is about and don’t forget to add keywords but don’t just staff them there. Use this simple template when writing your board description:
“This board is all about BOARD TITLE and RELATED KEYWORD. Here, we gather the best ideas about more related keywords to help you more related keywords. Learn more about related keywords.” Simple enough and it helps you with Pinterest SEO.
Step 4: Let’s Create Pins & Start Your Pinning Journey
In the beginning create 3 fresh pins for every blog post on your site. Each pin you publish leads people to a specific blog post.
Create Pinterest pins in Canva which has so many templates that you can use for free or you can purchase templates designed by a Pinterest Strategist here that are specifically made for bloggers and content creators.
Elements of a Viral Pin
As a social media manager and a blogger, I design pins oftenly and to me it’s actually fun. Honestly, you don’t need a degree to be able to design click-worthy pins. With free editing tools you can create every design for your blog even as a newbie blogger.
These elements help make your pin searchable and clickable.
- Stock Photos– I love pexels a lot but i definetely recommend that you invest in a stock photo membership site too.
- Branding– Select a 4 colors for your color pallette, Choose 1-2 fonts and stick with them.
- Ideal Size– Pinterest says 1000 x 1500 is the optimal Pinterest image size, because if your image falls outside this ratio it could get truncated in people’s feeds and they won’t get to see your full Pin. Find out more here.
- Tools– Use a free software like Canva to make your Pinterest Graphics.
Step 5: Create a Pinterest Strategy
Before we move forward, let me say that your Pinterest strategy should be realistic, do-able and work for your business. Your strategy should be flexible for Pinterest algorithm changes and after analytics shows you what works and what doesn’t.
With everything you have learned today which is a lot, create a Pinterest schedule that is strategic and that you can do and one that won’t make you feel like pulling out your hair. Mix it up a little. Use Tailwind, the Pinterest scheduler and manual pinning. I mean variety is the spice of life.
Also, remember to use all Pinterest features. One mistake i see new bloggers doing especially now in 2022 is focusing on idea pins only. Which helps your account right but what about later? We still want to send that massive traffic to your blog. So with that said publish standard pins that link to your blog, video pins and idea pins.
That’s it for today that was a lot of information i just spilled but I hope it’s helps you in your Pinterest marketing journey as a newbie blogger or a seasoned blogger too. Do you have an idea that was not mentioned in this post? Leave a comment and let us know!