So, you are a photographer, virtual assistant, social media manager, or any other service-based business and want to leverage Pinterest marketing for your business and have your clients come to you. The only huddle is you don’t know how!
As a service provider, I have used Pinterest to market my own content for two years now. Most of my clients have found me through Pinterest.
Is Pinterest Right for My Service-Based Business?
Honestly, it depends on your long-term goals, content strategy, and who your ideal client is. For example, if you are in a hurry to get clients like right now, you could use Tiktok or Instagram.
If are thinking about the long term then Pinterest is for you. Why? Pinterest is a long-term strategy. That by starting now, you create leads for years to come. If you need your content to be evergreen, you need Pinterest marketing.
It’s a great platform for brand awareness and brand visibility. Only if you regularly create content on your website- this could be in the form of blog posts, podcast episodes, or videos.
REMEMBER: Consistency is key
Related: What is Pinterest Marketing
PINTEREST STRATEGIES FOR SERVICE-BASED BUSINESSES;
Create Niche-Specific boards:
The first step is to create a Pinterest business account and make sure your profile describes who you are and who you serve. Brainstorm board ideas for your content pillars around topics in your niche that your ideal client will find helpful. As a beginner, have at least 5-10 boards. Make sure your boards have a keyword-rich description. For example, an Instagram manager will create boards on Instagram marketing, Instagram Strategy, Instagram marketing tips, and Instagram reels.
Create Content that Converts:
The fact is, people, go to Pinterest to get inspired and help them solve a problem especially if they are planners. For example, if they are planning a baby shower, best believe they will go to Pinterest for inspiration before they start the planning. In their planning, they will create a board of ideas. This is where you can come in by already having pins on this topic. Now instead of doing everything on their own, they will decide to hire you because your content is valuable and you already look like an expert.
Position Yourself as an Expert, not an Influencer:
First, there is nothing wrong with being seen as an influencer. Try to think of ways you can show up and serve your audience in your niche that make them see that you know what you are talking about.
How can you do this? Teaching your audience. This can be done in the form of a blog post or a freebie in exchange for joining your email list. By doing this, you build a know/like and trust factor before anyone hires you.
Focus on Building Your Personal Brand:
As a service-based business, it’s important that you show up as the face of the brand. You need to relate and connect with your potential clients. You want them to be invested in you as a brand and you’ll need to connect with them on a more personal level.
People will want to know about the person behind the business. I know it’s scary to get out of your comfort zone and show up on your social media platforms but you can do it. As an introvert, I really struggled with this but I got over it for my brand( maybe one day I will talk about how I did it let me know in the comments).
Pinterest marketing for service pros is inevitably more challenging compared to product-based businesses. I mean they mostly pick the latest shot of their product while for service-based businesses, content is more important and that is where I come in to help you.
My Pinterest management and content marketing services are created with you in mind. I help you grow your brand, capture your audience and create a strategy going forward that won’t overwhelm you.