The first reason why you should be considering using Pinterest for business is because of the large global audience.
There are about 478 million monthly users that are using Pinterest every single month.
On Pinterest, shopping is a top priority for pinners after viewing photos.
If you have a global audience and you have a product or service to sell then leverage Pinterest like yesterday!
Which Businesses are best for Pinterest?
Most people think that Pinterest is for media or publishing companies, bloggers, e-commerce brands and businesses, as well as lifestyle-related businesses. I mean that is true but at the same time, other businesses can do well with Pinterest for Business. It just means that your target audience might be a little bit smaller than some of the bigger lifestyle-related businesses such as home decor or travel.
I have a client in the plumbing industry and they do well on Pinterest. All they had to do was find their specific target audience.
How Does Pinterest for Business Work?
Pinterest is a visual search engine which means that the best way for your business to get discovered on Pinterest is by playing by the platform’s rules and showing up as pins.
Simply put, pins are images with or without checks on them. They usually link to some kind of URL or website on the internet. Create pins to get your business discovered.
When it comes to what types of pins you should be creating, they’re usually vertical pins in a two to three format, and they can either be a static image or they can be a video showcasing your product or service.
Pinterest by design is a platform that is more suited for businesses to promote their offers compared to platforms like Instagram or Facebook. So as a business owner, if you’re looking to leverage Pinterest Marketing, then you should be creating targeted pins that lead to your content or your blog posts, or even your products or offers.
Now on Pinterest, there are different types of pins that you can create and promote. So let me show you some examples of the types of pins that you can create to promote your business effectively. All right.
Type 1: Image Pin
It’s a regular image pin, which is the most common type of pin that you will see on Pinterest. It usually links to a URL here as well as has a title and a pin description.
Type 2: Video Pin
It can be linked to a product. It can be linked to anything that has a URL on the internet. If you have a product you can show what the product looks like when you wear it as well. I know most people don’t like video pins but I encourage using all Pinterest features.
Type 3: Infographic
It is a graphic with a lot of information on it. That’s the simplest way to describe it.
Whether you sell products or services, an infographic is something that pretty much every business can create and benefit from. And you can connect a URL that you want that people should go to when they click through to this infographic to find more information.
Type 4: Product Pin
You can add reviews, you can click on shop, and that will lead you to the website directly to the e-commerce store and then you can literally click through and add to your cart. So as an e-commerce owner, or as anyone who sells products, this is literally super, super helpful because not only do you get to showcase your products for free on Pinterest, but you also get to directly drive sales without having to do anything else.
How to Use Pinterest for Business:
- Create a Pinterest Marketing Strategy: Before you jump into Pinterest for Business, there are a few things you need to streamline first. Don’t just jump into creating pins. Start out by creating a Pinterest strategy. With a client, the first thing I do is create a strategy. This entails creating SMART goals, learning about your brand’s specific target audience, and planning and batching Pinterest content into your content planner. With a clear strategy, you can begin working towards your goals.
- Create well-designed engaging pins: Pinterest is a visual search engine, so effectively using it for business means producing high-quality, engaging visual content to share. Also remember, Consistency is key to Pinterest success. Schedule at least 2-5 pins daily.
- Strategically plan your boards: This is one thing I teach you when you join my 1:1 training. Your brand’s boards can help reach new Pinners interested in specific topics or learning specific things. For example, a baking company’s boards can include- Holiday treats, Halloween treats, Valentine treats and recipe ideas, etc. Your boards have a mix of useful, engaging, and inspirational promotional content.
- Optimize your Pinterest account for SEO: As we have said before, Pinterest is a visual search engine. So make sure your business’s Pins are easy to find in a search! Include keywords in your Pins’ descriptions, and on boards. I advise doing keyword research for your brand’s niche.
- Analytics: I love going through Pinterest Analytics after we have created a clear Pinterest strategy. Why though? Tracking, measuring, and analyzing key Pinterest analytics and audience behavior helps Pinterest managers see what content performs best and what content is a little less engaging.