At times it can be hard to market your small business among the big leagues in your industry. As a marketer who has helped businesses thrive as a Public Relations consultant and as a Pinterest manager, I believe with a clear goal and a good marketing strategy, your biz can grow.
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Strategies to Market Your Small Business
1. START A BLOG
I am assuming that you have a website for your small business. The biggest goal for Pin Savvy Media is to create brand awareness for your business and that is why we recommend starting a blog.
Blogs are an effective tool for building brand awareness, authority, and credibility. With blogs eventually, your audience will see you as an expert in your industry. The biggest challenge people have with blogs is that they take longer to produce results but if you are thinking long-term then this is the best decision for you.
One question I get is “I don’t have time for writing blog posts so what do I do?” It’s quite simple. If you feel writing blog posts will take time from your biz, record podcast-like audio about a certain topic and hire someone to transcribe and write the blog post.
Writing blog posts helps your SEO( Search Engine Optimization) and generates traffic to your website.
2. START AN EMAIL LIST
The fact is email marketing is very much alive and effective. Most people convert their audience to customers through email.
You do email marketing by sending newsletters, seasonal offers, free resources, promotions, and customer support. It’s quite versatile. You can get so many people to sign up for your email list by offering them a valuable freebie in exchange for their email addresses.
There are different email marketing platforms depending on your needs. After reviewing my small business needs, I found that Mailerlite works best for me.
3. SOCIAL MEDIA MARKETING
In this day and age, almost 70% of the population is active on social media. And because of this, before most of them work with a brand, they check the brand’s social media presence. With that said, I think it’s a bad idea to disregard social media marketing.
All you have to do is find a social media platform that works for you and your small business needs. If you feel Pinterest is the best platform for you, book a FREE consultation call with us here.
It’s possible to grow your brand organically without using paid ads or hiring an influencer. I encourage you to start a business profile on any platform your target audience frequents and start posting relevant, valuable content in your niche. This way you get organic followers who turn into customers.
4. PR( PUBLIC RELATIONS)
PR was my first love and I still practice it when I can. In particular, I love creating PR campaigns. For those people who plan to launch a new product or change something in their biz, designing a PR campaign helps market your biz.
For example, if you are a course creator, you might a campaign that includes an announcement teasing the launch, promoting on different social media platforms for your target audience, announcements on your website, and hosting a webinar to promote the launch. The goal is to get the news out and entice new potential customers and get traffic to your landing page.