If you have a business, I recommend you get a Pinterest business account. Here’s a list of the steps you have to implement to create a  business account.

1. Create a Pinterest Business Account

You should have a Pinterest business account if you have a business. First, for Pinterest, it’s a rule, and also you’ll have access to analytics, and trust me, they’re really useful. Knowing which pins get more engagement will help you with content creation. So, just go to Pinterest, Settings, Account Settings, and Convert to a Business Account.

2. Keywords Are Everything!

Always keep in mind that keywords are very important. That is what your audience is searching for, and then do your research to discover the best keywords for your specific brand. You should include keywords in:

  • Profile name
  • Your profile description
  • Board name
  • Your board description
  • Pin description
  • Your image file name {before you upload it.}
Pinterest Business account set up tips
Photo by Andrea Piacquadio on Pexels.com

3. Create Boards

Now you should create relevant boards and by that I mean they should be relevant to your audience, not you!

If you sell organic honey, but you are also interested in D-I-Y projects, your boards should be about health or food-related topics not about D-I-Y. You can still have those boards but definitely make them secret (as an option.)

Make the first two boards about your brand. The others can be about content that will be interesting to your audience and it has to fit your brand. I would advise that you have at least 10 boards.

4. Create Pin Graphics

Pinterest is a visual platform, so having great images and graphics is essential. Make sure they are good quality images, preferably use your own pictures if you can.

If you are a beginner, I can recommend Canva: you just go to ‘create a design’ and type in a Pinterest graphic and the perfect size will be there.

5. Pin Your Own Content

Pinterest loves fresh content. Upload your content from Pinterest, from your website, or Tailwind. In my opinion, Tailwind is Pinterest’s BFF.

It will automatically detect the best times to post based on when your audience is most active and that’s why I use it.

Note: Since Pinterest is also a sharing platform, it’s important to share people’s content too!

Are you feeling overwhelmed with everything Pinterest marketing? Check out our services here or get in touch here.

Similar Posts