Content planning doesn’t come naturally to me without a strategy. Have you ever just wondered what content to create and when and then you end up procrastinating creating content for your business waiting for a content idea to just come to you like magic? Here is a confession this was totally me before a content strategy and content planning. Eventually, I felt overwhelmed because I had to choose client work over creating which I would not recommend because a part of the business got neglected.

So, I had to step back and create a content plan. If you have been here before are we really surprised I had to create a plan? I’m obsessed with planning almost everything. I had to create a system that would save me time. I think we should all work smart and not harder.

This is where my favorite planning software/ app Notion comes in. I am obsessed with Notion just like I am obsessed with Hawaiian pizza. Hey, don’t knock it till you try it 😂. Notion is a project management and note-taking software. I use Notion to run basically every aspect of my business and life from managing my client work to planning and batching my content creation process. If you want to learn everything about Notion and how to build a productivity system then you need to check out Thomas Frank’s YouTube Channel.

What is a content planner?

A content planner or a content calendar is a schedule of what you want you’re going to publish on your blog or YouTube channel or your main platform. As a blogger, you are probably juggling all these different platforms at the same time. You probably turn that blog post into a YouTube Video, podcast episode, email newsletter, Instagram story, Instagram post, tweet, Facebook post, and Pinterest pin. That’s a lot and sometimes it can get overwhelming unless you are one of those super chill and effortlessly cool people living a wonderful life with aesthetic photos and you never run out of ideas.

You will need a way to plan all that content in advance. Content planning helps you bring all of your content together. For example, say you have a blog series coming out, then you will need to prepare the Pinterest graphics, tease it in your Instagram Story, and you will also want to promote it in your newsletter.

Also, for content to be evergreen, you will need to repurpose that blog post almost like hitting the refresh button. I don’t know how a person would be able to remember all that a month after the blog post goes live without content planning with a content calendar. How I make my content calendar is by making sure it is flexible thus leaving room for things I like to do. I achieve all this by having a digital content planner which is made with Notion.

an image of an example notion content calendar that helps in content planning
Content planning helps you keep track of all the content for your different platforms

Importance of Creating Content.

As a content strategist, I know content marketing is essential to the success of your online business. A lot goes into your content marketing journey including content planning and creating a content strategy. Here is why Content marketing is important:

  1. Content is marketing your business or brand. Just like the name content marketing. From the name you can see you use content to market your business. By doing this, your content gets you to a new audience and while marketing your goal has to be to get more eyes to your business.
  2. Grow a connected audience: Creating content helps you build that like, know and trust factor with your audience. While creating content don’t be afraid to show your personality. It helps your audience feel more connected to you. If you have a business brand, make sure you are the face of the brand.
  3. Content grows your email list: Every business needs an email list. With an email list, you can sell to your audience, educate them, talk to them and they eventually feel like they know you. It’s important to have an email list because that is something you own. For example, I love my weekly chats with my favorite author( we talk a lot about books). Who at this point feels like my bestie even if she doesn’t know that 🤣.
  4. Content leads to sales: This can be direct or indirect sales. Whether you direct them to your shop, your course, or affiliate links.

My Content Planning Process

My content planning workflow is divided into content ideas, creation and batching. Listed like that it looks so easy but a lot of it is strategy. As a content creator if you don’t want to feel overwhelmed, choose 2 content platforms to focus on and repurposing content will become your bestie. As long as you create content, you are a content creator.

Without content planning I’m not consistent with my content creation and posting. That’s why I need a content calendar. I have a content calendar for every platform and I also have a master content calendar that shows me all the content from these different calendar. I love that I can do this in Notion.

My Instagram content planning system

As you can see above, that’s my Instagram content calendar. I have one for every platform. If you want to get my content planning hub you can get it here.

Step One: Content Ideas

I am a planner always and I love having all my content ideas in one place. I plan my content one month in advance. So, I set aside one day for looking for content ideas and keyword research. My strategy at the moment is 2 blog posts a day so I need lots of content ideas.

How I get Content Ideas
  1. Pinterest: I have an idea about the topic I want that is relevant to my audience. I get to see what pins are at the top of search bar and also other keywords that are associated with my search.
  2. Ahrefs Free Keyword Generator: I think Ahrefs is the best keyword search tool. For example, I want to talk about content strategy. I will search that keyword and Ahrefs will generate various phrases that match my search.

Now that I have my content ideas, I add them to my content bank page in my Notion Content planning hub. I make sure to factor in important dates that is holidays, social media holidays, promos and launches.

content planning for blog content and social media content

Step 2: Content Creation

The second part of my content planning system is actually creating the content you planned for in the first step. For consistency and creating content that converts, create your own workflow that you will cover when creating a content strategy.

Workflows save you a lot of time and makes you more productive. I personally use Notion. At this point I think it’s clear I’m obsessed with Notion. I think it’s important to know what you need to do and when.

Tuesdays are my content creation days. Since you have planned content for the week, I know what is needed that week. So, i will create all the social media graphics needed, film idea pins & reels, and draft the blog posts. I use canva to create all my social media graphics.

Step 3: Content Batching

Lastly, It’s time to batch your content and schedule it out. For consistency, I schedule my content. I use Tailwind to schedule my Instagram and Pinterest Content. I love Tailwind because of the smart schedule which shows you when your audience is active.

 If you’re a fast growing business. Don’t be afraid to outsource and ask for help!! My copyriter and two VAs have really helped me. But, remember: this came with time. I had to do the work first so that when I brought her on, it was easy for her to jump in and take things off my plate so this got even easier.

 Content marketing creation is SUPER important for small businesses and online brands, but I know it can feel overwhelming. I hope these tips have helped you feel more comfortable with all of the content planning that goes into sharing strong and useful content for your audience! 

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