Welcome back to the blog. Today’s word of the day is Content is King. With content marketing, different types of content are required for different audiences. By this I mean the audience who read your blog, prefers reading that long-form content while others prefer watching that content- on Youtube. Some want that short visually appealing content- Instagram, Pinterest. Other form content might be webinars, ebooks, videos, and more. The thing is, you need a clear workflow and plan for your content creation. That ensures you save time, create high-quality time and within a certain timeframe.
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CONTENT CREATION: THE PROCESS
Step 1: Idea Bank
You can’t create content without ideas. So, what I do is do my research on what my potential audience is searching and I get ideas for content from that. Use Answer the public or Ubersuggest to generate content ideas. PRO TIP: A lot of content creators will do this so be unique and make sure your idea will fix a pain point that your audience experiences.
I call it an idea bank because if I see something that I think my audience will love, I note it down. You need to have all your ideas in one place because this streamlines the content creation process. Like I always say, work smarter.
Step 2: What’s Your Timeline?
Remember we want to work smarter. So, from your idea bank, you can make 1-2 months’ worth of content. Don’t commit to more than that because, in the age of social media, you need to incorporate trends into your content marketing strategy. Trends don’t last long but if you want more people to see your content, you need to jump on them within that first month.
Step 3: Workflow
Your workflow will help you with your content plan. I know most of you don’t have a team for this so I will teach you a simple workflow process.
You know what the content is (blog, video, email, etc.). Now, which platforms will you use? Next figured out when this content will be created. Then when will your content be published? Also for video content, you can repurpose that for different platforms. I recommend you create a board-style view in your project management app. There is Trello, Asana, and Clickup. I use Notion for this.
Step 4: Review & Scheduling
What are your goals for your content? Brand awareness? Generate new leads? Boost traffic? New email subscribers? Knowing what you want to achieve is important.
There are different scheduling apps out there so choose one that works for your business needs.
STEP 5: MEASURE YOUR KPIs
Have you converted your audience into leads? Here you measure your content’s performance. Use Google Analytics and Insights.
Content creation is essential to the success of your content marketing strategy. This is something I love helping my clients with. If you don’t want to take all these steps, contact me and we will create a content creation system and a content plan that works for you. Check out my content marketing services here and my other services here