Having a good Pinterest strategy can make or break your business. Pinterest has its own set of rules, algorithms, and challenges. It’s not as easy as just putting up some pictures, it’s about consistency and intentionality. Today, I want to share 5 major Pinterest mistakes I see businesses make in their Pinterest marketing strategy.
1. Using the Wrong Photo Size:
Pinterest is a visual platform, so the quality of images you use is very important. The aspect ratio of pictures uploaded onto your Pinterest board should be a 2:3 ratio, Pinterest says the optimal size is 1000 x 1500 pixels, but sticking with the 2:3 ratio is important. While uploading images on Pinterest is fairly simple; low-quality images and randomly placed images take away from the effectiveness of your pin. Ensure that your pictures are arranged in a vertical way and stay within the correct size.
2. Not Claiming Your Website:
Claiming your website on Pinterest is easy. You’ll get access to website analytics and your pins will be branded with your logo or profile picture. Knowing this info will help you hone in on the content your audience is responding to and the keywords they are using. You can also claim Etsy, YouTube, and Instagram accounts! Check this out for more information.
2022 Update: Pinterest is always changing. At the moment you can only claim your website and Shopify. Although, you can claim multiple websites. If this changes, I will update you guys.
3. Keywords: Forgetting Them:
I love doing keyword research. Mainly because keywords are everything on Pinterest! This is one of the biggest Pinterest mistakes I see especially when I do Pinterest audits.
It’s so important to do your research and know the phrases you need to be working into your profile and your pins. I like to create a list of keywords for my clients depending on their niche. Be specific and think in search terms!
4. Lack of Consistency:
I really stress consistency to my clients. Why? Well because pushing out regular content is the key to success on Pinterest. It’s not enough to just go in and pin when you have a couple of extra minutes, you want your content to be pinned every day, several times a day.
This is where having a scheduler will help hugely. My suggestion: TAILWIND. Tailwind makes staying consistent east. You can not only schedule your pins months out, but you can also see analytics, keywords and join communities to get your content seen by more people.
When I was a beginner with Pinterest marketing the biggest Pinterest mistake I did was not being consistent before my account was well established.
5. Your Boards are Not Optimized:
Make sure every board and every board description has relevant keywords. So many people go for cutesy board names ( i.e. COFFEE | LOVE). When it comes to your board titles, use the keyword phrases! Back to our coffee example. One board could be “Coffee recipes”, “Coffee recipes for Fall”. Things people will search for! Then be sure your keywords are also in the board name description. Don’t make the Pinterest mistake of not optimizing your boards.
PRO TIP: You want your keywords to be in sentences, not just a list of keyword phrases.