I have tackled Pinterest myths on my Instagram before but just briefly. Let’s take a look at the various Pinterest myths. Today we will discuss the 5 common ones. Do you think some of them are true?
We hear rumors, theories, and misinformation about Pinterest all the time. Separating truth from myth can be a bit frustrating and time-consuming. No one has time to waste going down the wrong rabbit trail. Am I right?
Before I get into that I would like to tell you about my Pinterest management services that will bring organic traffic to your business. If you’ve ever considered hiring out your Pinterest marketing, we would love to talk with you.
Alright, let’s dive into this post!
The 5 Pinterest Myths You Should Forget About!
MYTH #1- I’M ALREADY MARKETING ON INSTAGRAM SO I DON’T NEED PINTEREST MARKETING BECAUSE THEY ARE THE SAME THING!
First, no they are not the same. Pinterest marketing and Instagram marketing are quite different. Check out this post to see the differences.
Pinterest is a visual search engine and because of this, it makes sure that new people find out about you and your business. It introduces you to your potential clients & brings them into your world.
Instagram is a social media platform and it helps you build a relationship with your potential client. They will get to know you, like you & trust you so that they will buy from you in the future.
The thing is, you should not focus on marketing on only one platform and use both.
Pinterest will drive tons of traffic to your website/blog and Instagram will help you build trust with your potential clients. Which are both essential in the success of your business.
MYTH #2- I NEED TO PIN OTHER PEOPLE’S CONTENT IN ORDER TO GET PINTEREST SUCCESS!
This is one of the most common misconceptions. I see people pinning with a strategy. They will pin anything in relation to their niche to try and get more monthly views. You can get Pinterest success by pinning your content alone.
Remember the Pinterest algorithm will always want to give the audience what they want and that’s why your Pinterest manager(me) will do keyword research.
So, let’s give an example with Agnes. Agnes is looking for fashion inspiration and maybe you are a fashion blogger with a board on Women’s fashion. That board is too broad.
Agnes will specify her search for Winter Women’s fashion or Fall Women’s fashion. The Pinterest algorithm will give her what she wants.
There is no clear evidence that pinning other People’s content will help your content rank higher in the search. So, focus on creating amazing content, well-designed pins, and getting them on more focused boards.
MYTH #3- PINTEREST IDEA PINS ARE JUST LIKE INSTAGRAM STORIES!
I’m a big champion for idea pins. I recommend them to my clients and I recommend them to you too.
Why? Well, the truth is, pinners don’t care about you. They only care about what they are looking for.
Before you complain let me explain.
When I go to Instagram, it’s to follow people’s lives. Right now, my best friend is in another country. I follow her on IG because I’m interested in how she is fairing in another country.
On Pinterest, my end goal is all about me and what are my interests. I don’t care about who is getting married all I care about is what’s new in decor or finding the perfect outfit for this fall weather.
The same with your potential audience, they don’t care who gives them the information as long as they find it. They are on Pinterest looking for a solution to their problem.
So, in your idea pins, find a way to solve their problem! Talk about the benefits and features of your products or ideas when you’re creating idea pins on Pinterest. Focus on the problem they solve for your audience.
MYTH #4- YOU HAVE TO PIN 20+PINS TO GROW YOUR PINTEREST PRESENCE!
As a matter of fact, pinning LESS is more effective. I have a client where we schedule 2 pins per day and 3 idea pins per week and she gets at least 10k monthly views.
Pinterest wants new content. You don’t have to pin the same content over and over again as people have done in the past. In fact, Pinterest doesn’t want you to do that.
My advice? If you have a lot of content, you can probably have a pinning frequency of 15-20 pins. But if you only have a few blog posts or a couple of product listings, it’s okay for you to stick between two and five pins per day.
MYTH #5- PINTEREST MARKETING TAKES TIME. I’M ALREADY SPENDING TOO MUCH TIME ON OTHER PLATFORMS!
Guess what? False.
Pinterest marketing will probably take much less time than you think. I teach my clients how to tackle Pinterest in just 1 hour a week! Isn’t that amazing?
That’s probably how much time you’re spending on Instagram every single day! And want to know something even better? Pinterest is all about recycling your content, which means that you will save even more of your time since you won’t have to be coming up with new ideas all the time!
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